Jerry Jones’s Free Pass
Jerry Jones is such an impressive football wizard, such a gridiron genius, that he stars as the hero in his own Pepsi Max commercial. You’ve seen it. He gallantly sweeps in to rescue his bumbling players and coaches, snapping the headset off the sleepy offensive coordinator to right the listing ship.
This truly may be how Jones sees himself. Though he made his money elsewhere, he is, in fact, the general manager of the Cowboys, and has the final say in all of the football decisions of the Cowboys.
People speak highly of Jones’ football acumen. In criticizing Redskins owner Dan Snyder, Steve Czaban recently compared Snyder unfavorably to Jones, referring to the Cowboys owner as “an aggressive owner who isn’t clueless about football like Snyder.”
And Jones speaks highly of his own football acumen as well. Jones’s bio on the Cowboy’s website begins, “In one of the most dramatic eras of ownership in professional sports, Jerry Jones’s stewardship of the Dallas Cowboys has brought unprecedented results and success to one of the world’s most popular sports entities.”
Just imagine how flowery the language would be had the Cowboys won a playoff game in the past decade.
Bob Kraft is less involved in the football decisions of his team. Kraft started his ownership of the Patriots in hands-on fashion, accompanying his scouts to college campuses to work out players and taking sides in personnel issues. Quickly, however, he realized that his skill sets were in business and marketing. He hired good people and got out of the way.
Are these divergent approaches by these wealthy, successful, high-achieving owners part of the reason that since the Cowboys last prevailed in a playoff game the Patriots have won 17 postseason contests?
That’s right, the Cowboys last playoff win was on December 28, 1996. Since that date, the Patriots have won 17 playoff games, while the Cowboys have won none.
Jerry Jones has enjoyed tremendous success as the Cowboys GM, but it was with Jimmy Johnson’s players. And that success was over a decade ago.
Still, Jones and his Pepsi buddies have no problem putting him out there in the role of the take-charge football guru. It is unlikely that Jones would have had much patience for a general manager other than himself who led the franchise through an 11-year playoff drought. Yet you rarely hear Jones called out for the lack of success in Big D.
Just imagine how hard Jones will be pushing his public persona as a football sage if the Cowboys win a playoff game or two some season soon.
The national media that continues to grant Jones the GM a free pass could use a reality check. Maybe someone ought to take away their microphones and notebooks and hand them a Pepsi Max.