Understanding Value Separates Winners From Losers
A friend of mine in Las Vegas called Thursday night. He was in a room full of festive people, but was not enjoying himself. He was calling from a sports book and held a ticket on Mississippi State +20 in his pocket. With no regards to the fact that they could have had LSU at -17 just a couple of days earlier, the people around him were thrilled with their tickets on LSU -20.
The propensity for the public to play popular favorites and top-ranked teams in TV games week in and week out, year in and year out, is remarkable. But rest assured, as well as that worked out on Thursday, there is no question that by the end of the season, those who bet LSU -20, just a couple of days removed from -16.5, will be net losers by the end of the season. And I have no doubt that my friend, despite being 0-1 after a losing bet on Mississippi State +20, will be a winner.
Sports betting is all about value, and that value is driven by public perception. LSU -16.5 was a good bet on that game. Mississippi State +20 was a good bet on that game. People who made those bets have a good shot at winning this season. But LSU -20 was a colossally bad bet. And going against those kind of “public generated” TV line moves will be winners over the long season.
We’ll discuss this more in the “Maximum Profit Football Weekly” next week. But it isn’t too late for you to order “the Max” for this weekend. There are 6 selections for Saturday football, as well as some system plays. There’s a mix of favorite and dog, and an over/under selection as well. Those 6 selections offer good coverage of some key nationally televised games as well, really the most interesting games on the board. We’ll be in our office Friday night and Saturday morning to take your order for “the Max” at a special preseason discount rate. Call 1-770-649-1078 to get on board.
Good luck this weekend. Have fun and be careful.